The WoW Wine Club was founded by Ed De Masi and Jose “Pepe” Cabrera, two passionate advocates for connection, hospitality, and exceptional wine. Their partnership blends decades of entrepreneurial energy, deep industry knowledge, and a shared vision: to create a wine club that brings people together in unforgettable ways.
Ed’s all about bringing people together over great wine, delicious food, and good conversation.
With decades of creative, hands-on experience, he’s the energy behind WoW Wine Club—curating events that feel welcoming, joyful, and real.
He leads the team with heart, keeps an eye on the details, and loves creating experiences that leave people feeling inspired and connected.
His vision for WoW is big:
A thriving, inclusive community with a calendar full of tastings, dinners, concerts, excursions, and more. Whether it’s a five-course dinner or a laid-back tasting, it’s always about connection, curiosity, and fun.
A respected figure in the wine import and hospitality scene, Pepe brings a wealth of industry knowledge, sourcing expertise, and operational insight. As co-founder and public relations lead for WoW Wine Club, he ensures a steady flow of exceptional wines, nurtures key business relationships, and identifies unique venues for the club’s curated experiences.
Pepe’s warm and engaging nature has earned him lasting connections throughout the hospitality and wine world—relationships built on trust, generosity, and genuine rapport. He is a vital bridge between producers, venues, and the community that WoW Wine Club serves.
